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music music for film Uncategorized

The Power of Jingles and Ice Cream Trucks

So here in the City of New York, we have the age old tradition of the ice cream truck.  And through the years, it seems we’ve only got one brand left… Mister Softee.  Part of their success has been attributed to their incredibly infectious and indelible jingle that all the trucks play continuously.  Now our great mayor, who has done so much to rid the city of smokers among other things has declared war on noise pollution.  And one of those targets is the Mister Softee jingle. 

The Mister Softee company has actually posted sheet music for this golden oldie as they’ve been deluged with requests for it.

Jingles may be an out-of-fashion word at the moment, but they are undeniably powerful.

Andrew Ingkavet is a composer with over 2 decades experience creating music for film, theater, advertising and new media.

By ingkavet

Andrew Ingkavet is an educator, author and entrepreneur.
His belief that learning a musical instrument builds skills vital to success in life has led to a thriving music school in Brooklyn, NY. Internationally, Andrew helps music teachers with the Musicolor Method, an online curriculum/training as well as a 5 star-rated book,The Game of Practice: with 53 Tips to Make Practice Fun. He is also founder of 300 Monks, a music licensing company.

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