So here in the City of New York, we have the age old tradition of the ice cream truck. And through the years, it seems we’ve only got one brand left… Mister Softee. Part of their success has been attributed to their incredibly infectious and indelible jingle that all the trucks play continuously. Now our great mayor, who has done so much to rid the city of smokers among other things has declared war on noise pollution. And one of those targets is the Mister Softee jingle.
Jingles may be an out-of-fashion word at the moment, but they are undeniably powerful.