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The “Long Tail” and Film


The music industry has been gutted in the last 15 years. Much talk of the “Long Tail” has mostly centered around the music industry.

What’s the Long Tail?
Forget squeezing millions from a few megahits at the top of the charts. The future of entertainment is in the millions of niche markets at the shallow end of the bitstream. Read the Wired article that started it all.

So what about film? It seems there is room for a “Long-Tail” approach to indie film. Perhaps with the recent announcements of video content from Google at CES and whatever is being announced this minute in San Francisco by Apple’s CEO Steven P. Jobs will show the way. There’s an awful lot of expectation from today’s keynote presentation at MacWorld. I can’t imagine anything can live up to the hype. But we’ll see…

Andrew Ingkavet is a composer with over 2 decades experience creating music for film, theater, advertising and new media.

By ingkavet

Andrew Ingkavet is an educator, author and entrepreneur.
His belief that learning a musical instrument builds skills vital to success in life has led to a thriving music school in Brooklyn, NY. Internationally, Andrew helps music teachers with the Musicolor Method, an online curriculum/training as well as a 5 star-rated book,The Game of Practice: with 53 Tips to Make Practice Fun. He is also founder of 300 Monks, a music licensing company.

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