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music music for film Uncategorized

Sell plush toys to pay for your production costs


In Friday Jan 27th’s Wall Street Journal there’s a cover story (upper left lead article) about how television shows for tots rely on merchandising to pay for their production costs. With that age group, advertising is ineffective, so sell plush toys, backpacks etc. Get ready for this. Dora the Explorer sold over US $1.4 billion in merchandising last year!

This actually occurs on the music side of filmmaking where sister record companies to the distributor insist on pushing their latest act by placing a song in the soundtrack. This movie extra, the soundtrack album usually has very little to do with the film except in earning extra merchandising dollars. But why stop there? Why not special limited edition iPods that are engraved with the signature of the lead actor in your film? And why not load that iPod up with special edition music cues from the film along with commentary from the composer? If you can get name talent, you may be able to sell their likenesses before you even start shooting thereby paying for the shoot. You may notice I’m being a little bit cheeky here. But not really that much.

My time in advertising/marketing has twisted my brain to see “brand extensions” everywhere. Is that like hair extensions?

Andrew Ingkavet is a composer with over 2 decades experience creating music for film, theater, advertising and new media.

By ingkavet

Andrew Ingkavet is an educator, author and entrepreneur.
His belief that learning a musical instrument builds skills vital to success in life has led to a thriving music school in Brooklyn, NY. Internationally, Andrew helps music teachers with the Musicolor Method, an online curriculum/training as well as a 5 star-rated book,The Game of Practice: with 53 Tips to Make Practice Fun. He is also founder of 300 Monks, a music licensing company.

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