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Counting the Edit Points in a Film/Commercial


Ethan Bull posted an interesting idea to study filmmaking. Count the edit points in a commercial. It gives you a glimpse of how much decision-making, and thought (and caffeine!) goes on in making a film. I agree. Having scored a fair share of spots, a 30 second commercial can take several demos and weeks of revision to come up with that final. A feature film is exponentially more work.

However, if anyone has seen Rodrigo Garcia’s film Nine Lives can attest, one long shot can be highly effective. Each of the nine vignettes in this film is filmed in a single continuous take. It’s not meant to be flashy or show-off, and the story soon pulls you in, you forget about the gimmick. What it does allow for is live theater type performances yet with incredible intimacy that only the camera can capture. Truly impressive and awe-inspiring is the writing. The cast is stellar with notable performances by Robin Wright Penn and Jason Isaacs, Glenn Close and Dakota Fanning. It’s so magically deliciously real it’s no wonder that Rodrigo is the son of Nobel laureate for Literature Gabriel Garcia Marquez (viva Colombia!). The film premiered at the IFP Market in New York. If it’s still playing by you – run and see this!

Andrew Ingkavet is a composer with over 2 decades experience creating music for film, theater, advertising and new media.

By ingkavet

Andrew Ingkavet is an educator, author and entrepreneur.
His belief that learning a musical instrument builds skills vital to success in life has led to a thriving music school in Brooklyn, NY. Internationally, Andrew helps music teachers with the Musicolor Method, an online curriculum/training as well as a 5 star-rated book,The Game of Practice: with 53 Tips to Make Practice Fun. He is also founder of 300 Monks, a music licensing company.

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